Our Story

Corporate Partnership Strategies, LLC (“CPS”) was founded by Tim McCulloch in March 2013. McCulloch received a BA from Clemson University (’06) and MBA from Villanova University (Marketing ’14). McCulloch sold, managed and grew corporate partnerships for the Villanova IMG Sports Marketing team from 2007-2011. Notable clients were SAP America, Wilmington Trust, CertainTeed, Dunkin’ Donuts, Ernst & Young, McNeil Nutritionals, The Graham Company and Audi. The IMG Sports Marketing team managed over $10 million in sponsorship revenue during McCulloch’s tenure.

From 2011 to February of 2013 McCulloch managed and secured $6+ million in sponsorship revenue for Comcast SportsNet Philadelphia (“CSN”). McCulloch proudly worked with corporate partners such as Cadillac, Canon USA, SugarHouse Casino, Lexus, NovaCare and The U.S. Marines to enhance their corporate partnerships of The Wells Fargo Center, Sixers and Flyers.

In March of 2013, McCulloch founded CPS to help his long-term clients better identify, negotiate and execute their corporate partnerships. McCulloch consulted Fortune 500 companies, non-profits and growth-oriented franchises to deliver comprehensive marketing programs and sponsorship packages, such as Villanova School of Business, Saint Mark’s (DE), Pure Insurance, Audi and The Golf Association of Philadelphia. McCulloch currently teaches Professional Selling as Business Fellow and Adjunct Professor in Villanova’s #1 Ranked Undergraduate School of Business.