Corporate Partnership Strategies works with clients to identify gaps in preparing, managing and controlling the sales process. Then, we collaborate in an interactive sales training workshop to teach and support the proven processes that will grow revenues and deepen client-relationships.

The parameters of the Sales Training Curriculum are developed from 12+ years of relationship-based, consultative sales and marketing experiences with customers. In addition to corporate clients, McCulloch has taught Professional Selling at the University-level for four (4) years, including nearly 100 students in Villanova University’s #1 Ranked Undergraduate School of Business:

Prepare, manage & control the sales process to keep your opportunity pipeline full, retain focus on your revenue-generating activities and continually sign new deals.

The process begins with a comprehensive assessment of the internal and external sales & marketing functions:

• Customer Facing Sales Force Analysis: Communication, Compensation, Bottlenecks, Support & More
• Top-Down, Sales Force Leadership & Management Assessment: Tracking, Goals, Compensation & More
• Customer Survey: Organizational, Product & Individual Strengths & Weaknesses
• Sales & Marketing Cross-Communication

CPS focuses on the details that make sales organizations successful and differentiate you from your competitors. The following strategies are a sample of the critical areas where we work directly with your leadership and sales force to implement improvements:

• Preparing, Managing and Controlling the Sales Process
• Qualifying Prospects & In-Bound Leads
• Prospecting
• Cold-Calling
• Relationship-Based Selling
• Selling Value
• Setting Next Step
• Understanding Physical & Verbal Cues
• Managing the Sales Opportunity Pipeline
• Identifying & Getting to the Decision Maker
• Negotiation & Mediation
• Deliver Sales Presentations
• Contracts
• Closing Strategies
• Renewing & Upselling
• Asking for Referrals & References
• Isolating & Overcoming Objections

CPS delivers quantifiable & qualitative results. A sample of the results your organization, your sales force and your clients will experience from sales training:

• Identifying, Shaping & Inspiring Best-In-Class Entry-Level Talent
• Expediting Your Sales Process
• Reducing Expenses
• Increasing New Business Clients
• Generating New Revenue Streams
• Creating & Identifying Upselling Opportunities
• Raising Your Customer Share of Wallet
• Eliminating Opportunities for Competition to Breach Your account
• Closing More Business
• Contracting ‘The Right’ Clients
• Shortening Accounts Receivable Collection Times
• Invoicing Efficiencies
• Preempting Potential Lost Accounts
• Attracting & Hiring The Best Candidates
• Retaining the Best Talent
• Developing a Positive Attitude & Culture
• Compensation Motivation
• Reduction in Lost Clients & Lost Sales
• Identifying High-Potential Sales Leaders, Sales Manager & Account Managers
• Renew Clients Sooner & Long-Term
• Evolving Ahead of Your Competition